Who I Am

I’m Karthik A N from Mysore, building my career in performance marketing with a measurement-first mindset. My focus is on Google Ads, Meta Ads, and the foundational tracking tools, GA4 and GTM.

The Common Pitfall

Early in my journey, I noticed a common pitfall: campaigns often launch without clear goals, well-structured setups, or reliable tracking. When measurements are messy, optimisation becomes guesswork, and people end up chasing vanity metrics. That’s why I prioritise clarity, structure, and clean measurement.

My Experience

I’ve worked hands-on with Google Search Ads, keyword research, campaign structure, RSAs, negatives, and basic optimisations. I’m also strengthening my skills through structured learning in Meta Ads, exploring more Google Ads formats, and improving my reporting fundamentals.

Karthik Marketing Lab

Karthik Marketing Lab is my personal portfolio, a space where I document projects and case studies: what I built, why I chose an approach, what I measured, and what I’d improve next.

My goal is simple: make performance marketing easier to understand and execute through clear tracking and disciplined testing.

If you’re hiring or you’re a small business looking for support on a project, feel free to reach out. I am open to opportunities and projects.

My approach

Define goal: Set clear CPL/CPA and lead quality metrics.

Build a clean structure: Create well-organized campaigns in Google and Meta.

Set measurement plan: Establish basics with GA4 and GTM.

Review weekly: Continuously iterate for improvement.

Skills & Tools

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