I help teams improve campaign structure and tracking (GA4/GTM) so decisions are based on clean data, not guesswork. If you’re hiring, you can review my lab projects and process here.

This portfolio brings together my projects, learnings, and practical execution, all in one place.

Karthik A N headshot

 

Most teams I speak with struggle with one (or more) of these:

  • Ads are running, but CPL/CPA is unpredictable
  • Tracking is unclear, so reporting feels confusing
  • The campaign structure isn’t clean, so optimising is slow
  • Too much time goes into “fixing” instead of improving
  • Budget gets spent, but learnings don’t compound over time

If this sounds familiar, you’re not alone.

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Worked on keyword research, search terms, negatives, RSAs, and optimisation basics.

Building a strong base in measurement, event/conversion planning, and reporting.

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“Karthik approaches performance marketing with a structured, measurement-first mindset.”

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