Growth-focused performance marketer, open to remote roles and select freelance projects.
Performance marketer learning Google Ads, Meta Ads, and analytics
Looking for a Facebook Ads and Google Ads expert to run profitable campaigns for your business? I am Karthik, a growth‑focused performance marketer who designs full‑funnel paid advertising for brands that want clear ROI instead of vanity metrics.
I handle Meta (Facebook and Instagram) and Google Ads strategy, campaign setup, creative testing, landing page checks, and analytics.
I also apply deep social media advertising research — like my Zomato brand breakdown work — to spot platform‑specific opportunities and turn them into campaigns that grow qualified leads and revenue, not just clicks.
Experience
Ads Clique Media · PPC Intern · Previously
Worked on real client Google Ads accounts including campaign setup, keyword research, ad copy creation, and performance monitoring. Clients included FL Chams, Power Rite Electric, and Lanai Bright.
Currently Building
Google Ads Lab
Search campaign structure, keyword research, RSAs, and weekly optimisation checklist.
Meta Ads Lab
Full funnel structure from cold to retargeting, audience testing, and creative matrix.
GA4 and GTM Lab
Event mapping, conversion tracking, tag validation, and reporting dashboard.
Skills I work with
I focus on structured, ROI-driven performance marketing, from search campaigns and basic Meta ads to analytics and reporting that support better decisions.
Google AdsMeta Ads
Meta Business SuitePerformance Marketing & Channels
- Google Search Ads (hands-on campaign setup and optimisation)
- Google Shopping, Performance Max, Display, YouTube (strategic understanding)
- Meta Ads: Advantage+ Sales Campaigns (ASC) fundamentals
Analytics & Tracking
- Google Analytics 4 (events, conversions, basic reporting)
- Google Tag Manager and Meta Pixel (implementation basics)
- Google Ads conversion tracking and UTM hygiene
Optimisation & Reporting
- Working with CTR, CPC, CPA, ROAS and ROI to guide decisions
- Search term analysis, negative keywords, and ad copy testing
- Weekly performance dashboards in Google Sheets / Excel
Transferable Strengths
- Structured thinking from finance and banking
- Comfort with numbers, reports, and trends
- Self-directed, remote-first work style
Latest from the Lab
Notes on performance marketing, analytics, and what I am building.
Google Ads
How Google Ads auctions actually work (and why Quality Score matters)
Understanding the auction mechanism and how Quality Score affects your CPC and ad rank.
Meta Ads
CBO vs ABO: when to use which campaign structure on Meta
Campaign Budget Optimisation vs Ad Set Budget: when each gives you better control and results.
Analytics
Why GA4 event tracking matters before you launch any campaign
Setting up GA4 before a campaign launches means you can measure what works, not guess after the fact.
How I think about people when I market
I care about how people actually behave, not just what platforms can do. When I look at a campaign or landing page, I think about what people want, what they fear, and how much effort we are asking them to make.
- I try to give people a quick win or clear value right after they click.
- I remember that first information and first prices act like anchors.
- I assume context matters: the same person behaves differently on each platform and message.
Contact Karthik
Share a few details and I’ll get back to you.
Let’s Connect
I am open to full-time roles in performance marketing, remote.
Email: jobsforkarthikan@gmail.com
Location: Mysuru, Karnataka, India